[ BREAKING NEWS ]
"Horse Trainer Gives Away All His Secrets Just to Prove They Work"
👋🏼 Hi, I'm Jake Lundahl.
I train horses that work and win.
I spent ten years learning and riding with the best, another five building my own program.
Today I guide horses from foundation to finesse, and help riders level up from zero to mastery. I can help you too.
The very best of my advice is reserved for email subscribers. If you're not on the list yet, let's fix that. Enter your email below and join the adventure:
It costs you nothing, and is the perfect place to start.
Email is where I share what I’m working on right now, plus training articles, videos, and updates on new podcasts.
As a horse owner who’s always searching for better answers, connecting dots across disciplines, and figuring things out as you go, you’ll feel right at home here.
But... if you want to go deeper?
The Thinking Horseman is where it's at...
That's my paid newsletter. For $9 per month, you get exclusive extras beyond what you'll find in the free emails.
It's a space built for people just like you — riders who want better results, crave clarity, and are ready to eliminate the confusion and frustration holding them back.
👉🏼 Inside The Thinking Horseman, you will:
-
Access members-only videos and articles.
-
Get first notice for new email content and Horseman’s Academy podcasts.
-
Explore the nitty-gritty of equine psychology and training.
-
Build a latticework of mental models that sharpen your intuition.
-
Master new skills that truly make a difference.
-
Gain confidence and banish chaos with every horse you ride.
-
Hear raw stories and insights from my career — the ones I typically keep close to the vest.
I'm old school. I hate social media, prefer email, and personally write everything I send in this newsletter.
But don't get it twisted — it's not some self-indulgent “me, me, me” show.
There’s a real mission here: to help you ride better, have deeper (silent) conversations with horses, and spark meaningful (spoken) conversations across the horse industry.
Why The Thinking Horseman?
Horses are amazing creatures. They offer us freedom, joy, and a depth of connection unlike anything else. The experience of learning and mastering horsemanship adds a richness to life that no other sport or hobby can match.
But...
What happens when that connection you're seeking always feels like it's just out of reach?
When you’ve put in the hours, read all the books, binged all the videos, signed up for the clinics, and yet — you’re still falling short of the partnership and results you dream of?
It’s not your fault.
The horse industry is a minefield of false starts.
When confidence slips or progress stalls, it’s natural to seek answers. But the second you leave your comfort zone and ask for help, you become vulnerable:
-
Charismatic gurus lace shopworn training tactics with self-help fluff, trapping you inside mirages of attunement and progress.
-
Zealots and histrionic banshees invade comments sections, instilling fear that you’re doing everything wrong.
-
Conventional wisdom like “take what resonates and leave the rest” sounds enlightened — but hijacks your ability to sort good information from bad. And leaves you chasing disconnected tidbits that go nowhere.
With so much conflicting advice and opinions, it’s no wonder so many riders feel overwhelmed, overcoached, and ultimately stuck.
Now the good news is,
A better way exists.
I offer something different: a true roadmap to mastery that cuts through the noise and gives you the direction and clarity you’ve been missing.
On this website you’ll find a lot of helpful content to unpack. But the real juice is in the emails. That's where I keep it raw and real; sharing my sharpest insights and no-BS lessons learned from the trenches.
The paid newsletter is like the email list on steroids.
Join the free list today, and upgrade to the paid version later if you so choose:
The emails are free. The newsletter is $9 per month. You can cancel any time.